Google Buys DocVerse in Midst of App Battle Posted on: Saturday, 6 March 2010, 16:10 CST On Friday, Google announced that it bought start-up DocVerse, which will help the company in its battle with Microsoft in the mobile application market. Google Apps team product manager Jonathan Rochelle said in a blog post that DocVerse is “a small, nimble team of talented developers who share our vision, and they’ve enabled true collaboration right within Microsoft Office.” Google plans to use the DocVerse technology to help improve Google Docs, which is a word processing software that is part of the company’s suite of programs offered online as free services “in the cloud.” “The future of productivity applications is in the cloud,” Rochelle said.